We’re Partnering with Family Reach in the Fight Against Cancer

Here at B&W Quality Growers we have an unmatched dedication to sustainability and community which has driven our passion and success as an industry leader. That’s why we’re excited to announce that B&W Quality Growers has decided to join Family Reach at the table as a corporate partner.

So, what is Family Reach? It’s a nonprofit organization near and dear to us that is dedicated to alleviating the financial burden of cancer for patients and their families across the country. It’s a big undertaking, but thanks to its partners and loyal community, the organization is constantly getting closer. And we’ll be helping Family Reach expand its reach and impact on the lives of patients and families fighting cancer.

“We believe we have a duty as a global organization to make a difference where we can,” says Mark DeLeo, CEO of B&W. “Family Reach’s mission to provide families fighting cancer with basic human needs like nutritious food and home security resonated with us. We’re a family-centric organization that believes in giving back, and striving to not only do well corporately, but do the right thing socially.”

Family Reach is working with companies like B&W to make sure families avoid falling into financial hardship. The more we work together, the better we can serve the thousands of families across the country who turn to us each year for help.

“We see many families lose their income because of a cancer diagnosis,” says Carla Tardif, CEO of Family Reach. “They wonder how they will buy groceries or pay the mortgage. This drastically affects a patient’s chances of beating cancer. We are so grateful to B&W for joining us in putting an end to this national crisis.”

Our contributions to Family Reach will ensure families fighting cancer have the resources they need to keep a roof over their heads, put food on the table and maintain safe transportation to and from treatment. Access to these everyday human needs is an essential part of cancer care. Together, we’re giving patients a fair shot at overcoming their diagnosis.

Meet Haley

Haley is a 16-year-old who loves to shop, listen to music and play around with makeup styles. She lives with her close-knit family of four, which includes an 8-year-old brother that’s always quick to give her a laugh. Haley is also a cancer fighter. She began treatment immediately when diagnosed with Ewing’s sarcoma. This meant in-patient visits lasting anywhere from five to seven days every three weeks.

Haley’s mother went from full- to part-time employment and quickly used all of her paid time off looking after her daughter. This loss of income paired with everyday expenses was more than the family could handle.

Because of the Family Reach community and corporate partners like us, Family Reach was able to step in and help Haley’s family stay afloat and focus on what matters most: Haley’s recovery.

Join us as we work together to support families like Haley’s. Be sure to follow us on social media @watercresslife and @familyreach to follow our efforts.


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